PARC     & 

Dipoles are easy and cheap to install, almost invisible and work good. they should be as high as possible,
              installed in the clear away from metal parts of your house,  and power lines.

              here is a chart and calculator for dipoles. dipole length chart 

Vertical antennas, need a GOOD ground system, radials , etc
                                                             Vertical Calculator  Calculations depend on the diameter of the conductor / pipe
                                                                                            
 

COAX LOSS  link to Loss calculator
      Quick thoughts: the longer the coax the more power you lose, this also effects how much of the received signal you lose.
      The higher the frequency you are using, the more you lose.
      Bigger diameter cable usually has less loss. However, knowing the impedance of your antenna and the coax is important.
      A dipole is close to 75 Ohms.  you can use cheap RG-59 TV cable since its also 75 Ohms.